Tuesday, April 27, 2010
Fitchase
Fitchase is a personal fitness consultancy specialising in group fitness and outdoor training. Their unique approach to fitness stems from the desire to live an overall better life, they don’t concentrate on just fitness but also diet and personal wellbeing.
We were asked to create a brand identity that reflected their modern approach whilst still paying homage to the core, traditional principles from which they’ve developed their methods. The colours are a contemporary representation of the the outdoors and urban landscape from which they hold all their sessions. The font is a modern take on classic American university sports typography.