One of the most effective advertising techniques is the provision of promotional items, particularly promotional bags. This technique was originally utilized by a company known as Cantwell Shoes in the early 20th century where the company placed their logo on a promotional burlap sack. By handing these out to the public, the company was able to create and awareness of their brand and increase public exposure. Since that time, the best promotional bags Australia businesses can find across the globe with effective results. This article will provide information on why the promotional bags are used and how they achieve such success.
1. Brand Exposure
As is mentioned above, the use of promotional items does increase logo exposure and brand awareness. This is done by imprinting the company’s logo in a prominent place on the bag, thus increasing awareness among the recipients. Furthermore, the strategically place logo will draw the attention of passersby when the recipient travels or heads out for a shopping excursion.
It is recommended that the logo is a large print to ensure that the brand can be easily observed. Studies have shown that company exposure increases when the logo is printed on both sides of the promotional bags. In addition to the logo design, it may be useful to print contact details on the bag to increase potential trade.
2. Promotional Bag Variety
A second advantage to using promotional bags is the variety of bag styles available. This means that the individual will be able to choose a promotional bag based on the purpose of the item; for example, a backpack will be useful as a customized computer bag or travelling bag.
Surveys have indicated that paper bags are popular as they are easy to manufacture and easy to distribute. The most popular paper bags are the laminated craft bags used in high-end retail stores. Nowadays people are beginning to reuse these ‘shopping bags’ and it will create a greater awareness of the brand in large shopping areas.
The most practical promotional bag is the tote bag. This is due to the fact that a tote bag can be utilized in various situations, and is rather fashionable at the moment. Imprinting the logo on these bags is very simple and highly effective as the imprint can be easily viewed.
One of the most important considerations to make when creating any promotional item is the cost. The majority of companies have restricted budgets which can decrease the affordability of certain items; therefore, it is recommended that one draft a budget beforehand and determine which promotional tool is most financially friendly.
While some promotional bags can be rather costly to create, the bag may be the most practical and can validate the expenditure. It is advised that one consider purchasing bags in bulk as this may reduce the overall costs.
Final Words On The Matter
As can be seen, advertising is an essential aspect of any marketing strategy and the promotional bag is one of the most effective techniques to use.
This excellent article The Reasons Why Promotional Bags Are Effective Marketing Tools was first seen online at southaustralia